How Forbes transformed itself into a digital brand
Jon Watkins of Fipp writes about how Forbes magazine transformed itself from a print brand into a digital brand. Watkins writes, “Forbes CEO Mike Federle says his organisation’s approach was similar. ‘Forbes has been really well documented as one of the first successful digital transformations,’ he says. ‘Over the past ten years, the declines in our […]
The Financial Times is launching a consulting firm
The Financial Times is launching a consulting firm featuring its data scientists and business insights, reports John McCarthy of The Drum. McCarthy reports, “FT chief data officer Tom Betts will lead the boutique consultancy by helping businesses democratize data across multiple departments, similarly to how news brands have to open up data across marketing, sales, […]
How Quartz is rethinking its membership offerings
Christine Schmidt of Nieman Lab writes about how financial news site Quartz is rethinking its membership offerings. Schmidt writes, “It’s also being a bit more aggressive on pricing, offering a 40-percent-off coupon that lowers a new subscriber’s first-year price to $60. “Quartz announced a key hire this morning, bringing Walt Frick (a former Knight Visiting Nieman Fellow here) aboard as […]
Business media seeing growth in events
Business news organizations are seeing revenue growth from holding events, reports Kayleigh Barber at Digiday. Barber reports, “But for business publications like Forbes, Reuters, The Wall Street Journal and Bloomberg, events are an appealing area of growth, offering both custom events for sponsors and building their own event franchises. The Wall Street Journal is seeing double-digit growth in […]
How the FT is trying to attract teen readers
Lucinda Southern of Digiday writes about how the Financial Times is trying to attract new readers in their teens. Southern writes, “For the most part, the FT Schools initiative has used existing FT content and packaged it in relevant and thematic ways that map with the school curriculum. Two content areas it wants to expand […]
How the FT is driving global growth
Faisal Kalim of What’s New in Publishing writes about how the Financial Times is growing its global audience. Kalim writes, “The FT is also building its global reach with an eye to the future as it invests in JVs, partnerships and strategic alliances to extend its commercial offering into a wider set of integrated services. […]
Bloomberg Media will double digital subscriptions this year
Bloomberg Media is on track to double its digital subscribers by the end of the year, with revenue from subscribers reaching double-digit percentage of total digital revenue in 2020, reports Lucinda Southern at Digiday. Southern reports, “Bloomberg, which launched its paywall in May 2018, wouldn’t share exact subscription figures, but said that subscribers currently number in the ‘tens […]
Quartz is on track to lose money this year
Financial news site Quartz is on track to lose money this year because it is not meeting its membership goals, reports Lucia Moses of Business Insider. Moses reports, “The $100 a year (increasing to $150 in year two) membership program was pitched as a suite of extra benefits above and beyond the site’s daily, free content. Members […]
The Information wants to grow its ad business
The Information just hired its first vice president of sponsorships and ad sales, part of a plan to double its business team to more than 14 over the next 12 month, reports Lucia Moses of Business Insider. Moses reports, “The company also hired Erica Grijalva as vice president of enterprise sales to sell group subscriptions to companies. […]
WSJ is building younger audience with Future of Everything
Wajma Mohseni, associate director of marketing and brand strategy at The Wall Street Journal, writes about how the paper is building a younger audience with its Future of Everything brand. Mohseni writes, “When I started at WSJ in 2015, The Future of Everything was a magazine supplement in the newspaper, and it was distributed to […]
