The Information wants to grow its ad business

Chris Roush

Chris Roush is the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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  1. September 4, 2019

    […] The Info simply employed its first vp of sponsorships and advert gross sales, a part of a plan to double its enterprise crew to greater than 14 over the subsequent 12 month, reviews Lucia Moses of Enterprise Insider.Moses reviews, “The corporate additionally employed Erica Grijalva as vp of enterprise gross sales to promote group subscriptions to firms. It’s tapping ex-BuzzFeed exec Ashley McCollum as a advisor on new enterprise alternatives and in search of a vp of selling and head of subscription enterprise.“McCollum was one among BuzzFeed’s longest serving staff and rose to common supervisor of its massively fashionable meals model, Tasty, which spawned a line of cookbooks and cookware offered at Walmart. That have might sound at odds with The Info’s tight concentrate on enterprise journalism, however Lessin stated she sees McCollum serving to the publication search for new methods to get entangled with firms and develop new franchises.“‘Having constructed Tasty, she has an excellent understanding of how publications can work with manufacturers,’ Lessin stated.“Whereas different digital-media firms have raised enterprise capital and, in some instances, have struggled to fulfill buyers’ lofty progress expectations, Lessin bootstrapped The Info and stated it broke even 2 half of years after it began in 2013.”Learn extra right here. Supply hyperlink […]

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