Business media seeing growth in events
Business news organizations are seeing revenue growth from holding events, reports Kayleigh Barber at Digiday.
Barber reports, “But for business publications like Forbes, Reuters, The Wall Street Journal and Bloomberg, events are an appealing area of growth, offering both custom events for sponsors and building their own event franchises. The Wall Street Journal is seeing double-digit growth in both event sponsorships and attendance, and CMO Suzi Watford said that it’s a substantial and growing revenue line alongside its custom business, The Trust. It puts on upwards of 200 events per year, ranging from partnered CEO dinners to days-long festivals, all of which are open to sponsors.
“And at Bloomberg, Stephen Colvin, global head of advertising, marketing and live events, said that its events division has seen revenue growth over the past three years, with an 84% increase in revenue in 2018 alone. The company now has over 80 events globally, a figure that doubled from 2017 to 2018 and has since increased to over 80 in 2019 with the launch of several international events.”
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