The woman behind Bloomberg Media’s product development

Sara Jerde of Adweek examines the work of Bloomberg Media chief product officer Julia Beizer. Jerde writes, “Beizer has a number of projects going on at any given time, from the licensing and subscription business to apps and OTT offerings. She also oversees new ventures as they come online, including Bloomberg’s TicToc, a news network for Twitter, which […]

Toronto daily launching Cannabis Pro email for $999/year

The Toronto Globe and Mail’s business news section has launched a subscription product covering the country’s cannabis industry. Report on Business Cannabis Professional is being sold for an introductory annual subscription rate of $999. The regular annual subscription price will be $2,000. It is a stand-alone product and is not covered by a globeandmail.com or […]

Fortune now gets less than 50% of its revenue from magazine

Yale Insights interviewed Time Inc. chief content officer Alan Murray about the changing world of journalism, including how some of Time’s publications have adapted. Here is an excerpt: Q: What is the business model? Right now, the economics don’t work.  With most of the brands, the print magazines still bring in the majority of the […]

Harvard Biz Review has increased paid circulation 5 percent

Harvard Business Review has increased its overall paid circulation from 304,680 to 319,631 – a 5 percent gain year over year – according to a recently released report from the Alliance for Audited Media. During the past 18 months, HBR shifted to a digital-first marketing strategy that promotes subscriber-only benefits. As a result, more subscribers […]

How The Information converts readers into subscribers

Mollie Leavitt of The Atlantic interviewed Dan Krenitsyn, director of growth at tech news site The Information, about how it converts readers into subscribers. Here is an excerpt: How do you show potential subscribers that your content is worth paying for if they can’t access it due to the hard paywall? We just redesigned our locked out […]

Bloomberg’s TicToc has added ads in live video

TicToc, the Bloomberg Media owned news service that exclusively lives on Twitter, introduced a new ad format Friday that embeds branding in live video, reports George Slefo of Adweek. Slefo writes, “The ad ‘will display at a time where our viewers are highly engaged and focused on the live stream,’ says M. Scott Havens, global head of digital […]

Why Cheddar is betting on multiple revenue streams

Cheddar CEO Jon Steinberg talked to Aditi Sangal of Digiday about its strategy of putting itself on a variety of noncable outlets. Here is an excerpt: Having multiple revenue streams is important “I had to sell ads again. I didn’t want to do it again. We don’t do small deals; we have long-term clients who […]

Salmon: Why the Bloomberg paywall doesn’t make sense

Felix Salmon of Slate writes about why the newly installed paywall at Bloomberg.com doesn’t make any sense. Salmon writes, “By implementing a paywall, Bloomberg Media CEO Justin Smith can try to stop his unit from losing money by asking the broad world of internet consumers to pay $420 a year, or roughly 2 percent of the […]

What’s inside the “cybernetic newsroom” at Reuters

Ian Burrell of The Drum writes about the “cybernetic newsroom” at Reuters where computers are trying to help reporters cover news. Burrell writes, “Yet Reuters has concluded that early 21st century automatons still have significant journalistic deficiencies. ‘Machines write bad stories,’ says Reginald Chua, Reuters executive editor for editorial operations (data and innovation). So the […]

How the FT gets people to pay for content

Eric Johnson of Recode writes about how Financial Times CEO John Ridding has a strategy that gets people to pay for its content. Johnson writes, “When the Financial Times began putting its online content behind a paywall, John Ridding recalls that reactions in the tech world ranged from skeptical to ‘pretty hostile.’ After all, the […]