How the FT is driving global growth
Faisal Kalim of What’s New in Publishing writes about how the Financial Times is growing its global audience.
Kalim writes, “The FT is also building its global reach with an eye to the future as it invests in JVs, partnerships and strategic alliances to extend its commercial offering into a wider set of integrated services.
“Some of its acquisitions over the last few years include the research and thought-leadership-based firm Longitude, content marketing company Alpha Grid, and digital media publisher Sifted which focuses on technology innovators and entrepreneurs.
“The publisher has also acquired stakes in the B2B fashion and luxury focused media start-up Business of Fashion (BoF), and events and media company, The Next Web (TNW). Both companies have successful conferences business that can complement FT Live.
“The Next Web’s annual TNW Conference draws 17,500 attendees from around 3,500 companies a year. According to the publisher, these acquisitions are a part of a corporate development strategy to diversify its business in strategic areas.”
Read more here.