WSJ is building younger audience with Future of Everything
Wajma Mohseni, associate director of marketing and brand strategy at The Wall Street Journal, writes about how the paper is building a younger audience with its Future of Everything brand. Mohseni writes, “When I started at WSJ in 2015, The Future of Everything was a magazine supplement in the newspaper, and it was distributed to […]
How “Morning Brew” built an audience of 1.5 million subscribers
Tyler Denk, senior product lead at “Morning Brew,” writes about how the business news newsletter grew its audience to 1.5 million subscribers through referrals and giveaways. Denk writes, “After a reader opts to share their unique referral link with someone, the goal now is to make sure that someone becomes a subscriber. “Our landing pages […]
How the WSJ is building an incubator in the newsroom
Christine Schmidt of Nieman Lab writes about how The Wall Street Journal is building an incubator for new products within its newsroom. Schmidt writes, “Nearly all news organizations are recognizing the need to expand their offerings and become more relatable to more people — so more people, um, are more likely to give them more money if they […]
The FT is using polls in its newsletters to increase retention
The Financial Times is incorporating polls into its email newsletters to encourage readers to interact more regularly with its content and ultimately increase subscriber retention, reports Lucinda Southern of Digiday. Southern writes, “Since March, the publisher has run 27 polls in its most popular newsletter, FirstFT, a subscriber-only newsletter that has well over 100,000 followers, […]
GateHouse, Midwest Center create agribusiness reporting partnership
Newspaper parent company GateHouse Media LLC and the Midwest Center for Investigative Reporting are partnering through an agriculture data journalism fellowship funded by GateHouse. The agricultural data reporter will be embedded in the newsroom of the Midwest Center for Investigative Reporting and will focus on in-depth agribusiness investigative reporting. This fellowship will provide resources needed […]
How the WSJ used data to create a habit-forming reading environment
Anne Powell, John Wiley and Peter Gray of The Wall Street Journal write for the Nieman Report about how the business newspaper has used data to drive repeat readers. Powell, Wiley and Gray write, “Our first step was to make an exhaustive list of all the things a member could do on our site. The list was quite […]
Poets & Quants, Inc. magazine strike partnership deal
Poets & Quants, which covers news about business schools, and Inc. magazine have struck an editorial and marketing deal where the print magazine will publish a list of the top graduate entrepreneurship programs. The ranking, developed by the Poets & Quants editorial team, will be released on both the Inc. platform and the Poets & […]
Economist explores whether video can drive subscriptions
The Economist is studying whether a new video series can drive subscriptions, reports Lucinda Southern of Digiday. Southern reports, “In September, as part of a project funded by the Google News Initiative, The Economist will launch a weekly exclusive YouTube series, provisionally called ‘The Truth About….’ Each episode will be roughly 10 minutes long and take a more […]
Fortune is raising its price, adding a paywall
Fortune magazine is raising its cover price, launching a digital paywall and boosting its conference business, reports Jeffrey A. Trachtenberg of The Wall Street Journal. Trachtenberg reports, “Mr. Murray, a former Wall Street Journal editor, said the digital paywall would be implemented later this year, and that early next year the print magazine would be […]
Worcester Business Journal adds metered paywall
The Worcester Business Journal in Massachusetts has rolled out a new website that includes a metered paywall. Publisher Peter Stanton writes, “With this new website we are joining the media movement toward metered access to our proprietary content. The new website will introduce an easy-to-use metered paywall – similar to many other magazines and periodicals […]
