How Quartz is rethinking its membership offerings
Christine Schmidt of Nieman Lab writes about how financial news site Quartz is rethinking its membership offerings.
Schmidt writes, “It’s also being a bit more aggressive on pricing, offering a 40-percent-off coupon that lowers a new subscriber’s first-year price to $60.
“In the meantime, Quartz is also working on strengthening the journalism as well as broadening the perks. It recently launched its first-ever investigations team, which isn’t usually a short-term, small expense. John Keefe will lead the four-person reporting team digging into online advertising and political influence ahead of the U.S. presidential election, leaning on the grant-funded Quartz AI Studio to infuse more machine learning-powered reporting into the investigations. Seward said it wasn’t a hard choice as an investment:
“‘As we focus on membership and our relationship to members, a number one thing that members and potential members want from Quartz is our journalism. So it becomes a pretty easy calculus.”
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