The Financial Times is launching a consulting firm featuring its data scientists and business insights, reports John McCarthy of The Drum.
McCarthy reports, “FT chief data officer Tom Betts will lead the boutique consultancy by helping businesses democratize data across multiple departments, similarly to how news brands have to open up data across marketing, sales, editorial, social and more.
“Betts said: ‘Since 1999, we’ve been transforming the Financial Times from a print publication financed by advertising, to a subscriber-first digital news service. Data sits at the heart of this transformation, enabling us to act on meaningful insights about our audience. This was pivotal to reaching one million paid-for readers earlier this year.’
“‘Through FT Strategies, we’ll apply these learnings to help other organisations build long-term and valuable relationships +with their customers and stay ahead of disruption in their markets.’
“Launch clients include Bonnier, The Business of Fashion, Penguin Random House, and the V&A.”
Read more here.
