CNBC editor in chief David Cho sent out the following to the staff on Friday:
Team,
It’s been an exceptional week for CNBC, marked by major interviews, market-moving reporting, and agenda-setting journalism across every platform.
From Andrew Ross Sorkin’s exclusive conversation with Jeff Bezos at Blue Origin’s Rocket Factory, to Sara Eisen’s interview with Nvidia CEO Jensen Huang around earnings and Jim Cramer’s discussion with Intel CEO Lip-Bu Tan, CNBC delivered a series of high-impact interviews with some of the most influential leaders in business and technology.
The Bezos interview in particular saw enormous engagement and widespread coverage, with headlines spanning business, entertainment, politics, tech, and culture. During the interview, Squawk Box delivered a 113% increase in total viewership and a 134% jump among Adults 25–54. The interview also had exceptional social and digital engagement, generating more than 100 million video views across platforms and becoming the #1 trending topic on X.
At the same time, our newsroom drove incredible real-time reporting throughout the week, including Ari Levy, Chris Eudaily and the Tech team’s live blog coverage of Nvidia earnings, Leslie Picker and the Finance and Tech teams’ reporting around the SpaceX S-1 filing, the Tech team’s updates from the Musk–OpenAI trial, and our coverage around Kevin Warsh’s swearing-in. We also featured the launch of our new AI Economy series with Gabrielle Fonrouge, Steve Liesman, and the Digital Video team, and Julia Boorstin unveiled the 14th annual CNBC Disruptor 50 list.
Weeks like this are the result of coordination across teams and the ability to move quickly when the story demands it. They also reflect CNBC’s unique ability to secure unparalleled access to the world’s most influential business leaders and shape the conversations driving the global news cycle.
A special congratulations to everyone whose work helped elevate CNBC’s coverage and amplify its impact throughout the week.
Thank you for the commitment, teamwork, and excellence.
Enjoy the long weekend,
Dave
