How editorial fuels Bloomberg’s success
A Substack that tracks Bloomberg LP examines its success concludes that the editorial product is one of the key drivers. The Substack reads, “A dedicated team of editors, journalists, and reporters working only for Bloomberg were tasked with generating proprietary financial content. An in-house team could better optimize for speed, accuracy, and brevity to convey […]
How The Economist reaches a younger audience
Marcela Kunova of Journalism.co.uk writes about how The Economist has been successful in reaching a younger audience. Kunova writes, “To address this challenge, The Economist focused on creating new formats to meet the needs of Gen Z. One example of this is Economist Espresso, launched in 2014 as a quick, digestible daily briefing that presents global news in […]
North Bay Biz Journal combines with Santa Rosa Press Democrat
North Bay Business Journal editor Allison Gibson writes about how the publication is now being inserted with the Santa Rosa Press Democrat each Monday. Gibson writes, “It’s an opportunity to offer more content to a larger audience. Although we’ve made some design changes, including to our front page, in our print edition and eEdition, our high quality […]
Dallas Morning News partners with Texas Lawbook on business law coverage
The Dallas Morning News is partnering with The Texas Lawbook to bring readers in-depth coverage of business law in Texas, reports José Sánchez Córdova of the Morning News. Cordova reports, “The Lawbook is a Dallas-based online publication that covers business law and lawyers in Texas. It was founded in 2011 by Mark Curriden, a lawyer and former legal […]
How Lorenz plans to generate revenue from User Mag
Amanda Perelli of Business Insider spoke with Washington Post tech columnist Taylor Lorenz about her plans to start her own publication called User Mag. Here is an excerpt: How are you planning to monetize User Mag beyond Substack subscribers? I’m trying to do everything on subscription revenue but it depends on how much subscription revenue I can make. […]
How Business Insider’s paywall strategy has helped increase subscriptions
Kayleigh Barber of Digiday writes about how Business Insider’s artificial-intelligence paywall strategy has increased subscriptions. Barber writes, “The new smart paywall instead determines the content that individual users are most likely to pay to access based on their previous reading habits, which platform they come to the website from and the propensity that each genre of […]
What’s the reason for the WSJ’s success
Wall Street Journal publisher Almar Latour spoke with Fernando Augusto Pacheco on the “The Stack” podcast to discuss its focus and how it maintains its unique value proposition. “Dow Jones is about reliable information for people to make decisions in their business life and their personal lives,” said Latour. He noted the increase in misinformation […]
WSJ promising ad guarantee during election
The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period, reports Mark Stenberg of Adweek. Stenberg reports, “The guarantee, which is offered in collaboration with the attention vendor Adelaide, will be effective for impressions measured between Oct. 15 and […]
The FT CEO on the need to attract readers under 30
Charlotte Tobitt of Press Gazette interviewed Financial Times CEO John Ridding about its success. Tobitt writes, “Today, Ridding said, one of the biggest challenges for the FT is creating a meaningful, direct relationship with audiences under 30. “He described it as ‘one of two key issues’ to be discussed at the FT’s annual senior management strategy meeting being […]
Industry Dive: Executing a simple model well
Jez Walters of Media Makers Meet interviewed Robin Re, senior vice president of marketing at Industry Dive, about the company’s strategy. Walters writes, “When I put it to Robin that diversification was essential for any growing media business she stopped me in my tracks, ‘I disagree. Industry Dive is a lesson in executing a simple […]
