Cannabis newsletter starts charging memberships
Jeremy Berke, who left Business Insider in late 2022 to start the cannabis newsletter “Cultivated Daily,” is now selling a membership. The price is $12.50 per month or $100 per year. Berke said he would like to use the money to add more journalists. “We will continue our free, ad-supported daily newsletter and subscribers will get […]
What attracted Heller to Business Insider
Russell Sherman of “Press Profiles” interviewed Business Insider editor in chief Jamie Heller interviewed her about her job after being at The Wall Street Journal for more than two decades. Heller said she was attracted to the “hustle culture” at Business Insider, saying “it was nipping at my heels” when she ran business coverage at the Journal. […]
New Long Island biz publication aims for a niche
A Long Island business publication that launched earlier this year is providing coverage that differentiates itself by focusing on a company’s strategy, culture and the lessons that it learned along the way. Founders and longtime television channel executives Peter Shields, Frank Pokorney and Alain Tingue left Optimum’s News 12, which operates in seven markets, last […]
Miami publication on housing affordability launches
Journalist Billy Jean Louis has launched Miami Affordable Magazine, a nonprofit news organization focused exclusively on affordable housing, homeownership and neighborhood development in Miami. “We help readers understand the business and financial side of housing, from real estate and development to homeownership, government funding and entrepreneurship,” said Louis. “Our coverage has included practical reporting on how […]
How Computer Weekly has grown its staff
Alice Brooker of Press Gazette writes about how Computer Weekly has added editorial staff when other tech publications have had layoffs. Brooker writes, “Computer Weekly’s business model does not rely on programmatic advertising or paid subscriptions, but it instead generates revenue by providing technology vendors with audience intelligence and lead-generation services to help them identify potential […]
How the FT became a hit with Gen Z
Dominic Ponsford of Press Gazette writes about how the Financial Times has been successful in attracting a younger reader. Ponsford writes, “Slade said the FT has put ‘a lot of time and effort into building our younger audiences’ via something called the ‘Future Audiences Initiative’. “He said: ‘The first thing we did was to make it […]
Examining the traffic drop at Business Insider
Stephanie Korach of Status writes about the traffic decline at Business Insider. Korach writes, “Early in the meeting, Baesler put up a slide displaying Comscore data that painted a bleak picture of Business Insider’s traffic trajectory over the last five years. Since peaking in 2021 with 95 million average monthly unique viewers, Business Insider’s traffic has […]
How Reuters’ dynamic paywall boosts subs, ads
Sara Guaglione of Digiday writes about how the dynamic paywall at Reuters has increased subscriptions and ad revenue. Guaglione writes, “Though Reuters’ subscription offering will reach its two year anniversary in October, the more recent dynamic paywall has been fundamental in growing Reuters’ subscriber base while also protecting its ad revenue business, Andraos said. “‘I think […]
What Rest of World learned from a registration wall
Michael Donohoe, chief product officer at Rest of World, writes about what the international business news site learned after implementing a registration wall. Donohoe writes, “Be careful about looking at the registration count in isolation. “Traffic changes. The share of readers reaching the meter changes. As you adjust the threshold, you change how many people […]
The Economist: Quality over quantity boosts renewals
Focusing on the quality of engagement over driving volume improves subscriber retention at The Economist, reports Alice Brooker at Press Gazette. Brooker writes, “The news magazine brand, which reports a 93% retention rate for its B2B offering in its latest figures, is pursuing quality over quantity in its approach. “It is putting a focus on building subscriber […]
