What’s behind the Business Insider growth strategy
Charlotte Tobitt of Press Gazette writes about the growth plan for Business Insider under new CEO Christian Baesler. Tobitt writes, “He cited Business Insider’s more than ten million Youtube subscribers who like its serialised shows such as Risky Business and So Expensive, 11 million Linkedin followers and more than one million subscribers to flagship newsletter Business Insider Today. ‘That hasn’t […]
The strategy at the Ottawa Business Journal
Michael Curran, the publisher of the Ottawa Business Journal, writes about its strategy as it celebrates its 30th anniversary. Curran writes, “It was a strategy to create tighter relationships with OBJ’s exclusive readers, double-down on premium local business journalism (a neverending battle) and launch a subscription program for the first time in a quarter-century. OBJ […]
How a real estate news service is reimagining intself
Christiana Sciaudone of A Media Operator looks at the transformation underway at real estate news service Inman News. Sciaudone writes, “Inman is following a path other B2B media companies have taken in recent years as they seek to become indispensable workflow tools rather than destinations for news alone. Companies including Arizent, which is investing in role-based […]
The WSJ uses algorithms to determine subscription renewal pricing
Hanaa Tameez of Nieman Lab looks at how The Wall Street Journal uses algorithms to reset prices on subscription renewals. Tameez writes, “Last December, one of our readers received a renewal email from The Wall Street Journal. Over the coming year, the email said, she would be charged $76.99 every four weeks for her print […]
How Lapin built the Money News Network
Wyles Daniel of Nylon writes about Nicole Lapin, the founder of the Money News Network, a podcast-first operation. Daniel writes, ” Today, Lapin is the founder of Money News Network, a podcast-first financial media company she built and bootstrapped entirely without outside capital. The network now operates 15 business and finance podcasts that collectively reach millions of listeners each […]
WSJ and Delta have struck a deal
The Wall Street Journal has agreed to a multi-year deal to provide content on Delta Airlines flights and to the Atlanta-based company’s employees. Delta will offer SkyMiles members access to the Journal. SkyMiles members can unlock a 24-hour trial to The Journal when they log on to Delta Sync Wi-Fi, with access that continues after […]
The Economist is piloting a low-tier subscription
The Economist said Wednesday it is launching a low-tier subscription that is being piloted in four countries. The Economist Play will be available as a regional pilot in Canada, Denmark, Norway and Sweden. The cost is $15 a month, or about $10 less than a full premium subscription The subscription includes games, podcasts, daily audio […]
Assessing the future of Business Insider
Oliver Darcy of Status reports on the meeting earlier this week between Business Insider staff and interim chief Christian Baesler. Darcy writes, “Joined by Axel Springer chief operating officer Claudius Senst, Baesler praised the ‘passion” and ‘great ideas’ inside the organization. He acknowledged that ‘the traffic based business,’ on which Business Insider was built, ‘is challenged across […]
How The Economist is boosting subscriptions through premium video
The launch of The Economist’s premium video strand Insider last year has led to a “significant improvement” in subscriber retention, reports Charlotte Tobitt of Press Gazette. Tobitt reports, “Economist Insider launched in October as a way to add ‘extra value’ to subscriptions. “It is also a new opportunity for sponsorship revenue and is currently supported by AI […]
Wired launching app to lead readers interact with staff
Wired plans to launch a forum-style app that lets readers interact with journalists, reports Charlotte Tobitt of Press Gazette. Tobitt writes, “The app, said to be launching ‘very soon’, is set to feature forums on which subscribers can interact with Wired journalists about the title’s key coverage areas across tech and politics. “Arielle Goldstein, audience development […]
