Christine Schmidt of Nieman Lab writes about how financial news site Quartz is rethinking its membership offerings. Schmidt writes, “It’s also being a bit more aggressive on pricing, offering a 40-percent-off coupon that lowers a new...
Business news organizations are seeing revenue growth from holding events, reports Kayleigh Barber at Digiday. Barber reports, “But for business publications like Forbes, Reuters, The Wall Street Journal and Bloomberg, events are an appealing area of...
Lucinda Southern of Digiday writes about how the Financial Times is trying to attract new readers in their teens. Southern writes, “For the most part, the FT Schools initiative has used existing FT content...
Faisal Kalim of What’s New in Publishing writes about how the Financial Times is growing its global audience. Kalim writes, “The FT is also building its global reach with an eye to the future...
Bloomberg Media is on track to double its digital subscribers by the end of the year, with revenue from subscribers reaching double-digit percentage of total digital revenue in 2020, reports Lucinda Southern at Digiday. Southern reports,...
Financial news site Quartz is on track to lose money this year because it is not meeting its membership goals, reports Lucia Moses of Business Insider. Moses reports, “The $100 a year (increasing to $150 in...
The Information just hired its first vice president of sponsorships and ad sales, part of a plan to double its business team to more than 14 over the next 12 month, reports Lucia Moses of Business...
Wajma Mohseni, associate director of marketing and brand strategy at The Wall Street Journal, writes about how the paper is building a younger audience with its Future of Everything brand. Mohseni writes, “When I...
Tyler Denk, senior product lead at “Morning Brew,” writes about how the business news newsletter grew its audience to 1.5 million subscribers through referrals and giveaways. Denk writes, “After a reader opts to share...
Christine Schmidt of Nieman Lab writes about how The Wall Street Journal is building an incubator for new products within its newsroom. Schmidt writes, “Nearly all news organizations are recognizing the need to expand their...
