Wajma Mohseni, associate director of marketing and brand strategy at The Wall Street Journal, writes about how the paper is building a younger audience with its Future of Everything brand. Mohseni writes, “When I...
Tyler Denk, senior product lead at “Morning Brew,” writes about how the business news newsletter grew its audience to 1.5 million subscribers through referrals and giveaways. Denk writes, “After a reader opts to share...
Christine Schmidt of Nieman Lab writes about how The Wall Street Journal is building an incubator for new products within its newsroom. Schmidt writes, “Nearly all news organizations are recognizing the need to expand their...
The Financial Times is incorporating polls into its email newsletters to encourage readers to interact more regularly with its content and ultimately increase subscriber retention, reports Lucinda Southern of Digiday. Southern writes, “Since March,...
Newspaper parent company GateHouse Media LLC and the Midwest Center for Investigative Reporting are partnering through an agriculture data journalism fellowship funded by GateHouse. The agricultural data reporter will be embedded in the newsroom...
Anne Powell, John Wiley and Peter Gray of The Wall Street Journal write for the Nieman Report about how the business newspaper has used data to drive repeat readers. Powell, Wiley and Gray write, “Our first step...
Poets & Quants, which covers news about business schools, and Inc. magazine have struck an editorial and marketing deal where the print magazine will publish a list of the top graduate entrepreneurship programs. The...
The Economist is studying whether a new video series can drive subscriptions, reports Lucinda Southern of Digiday. Southern reports, “In September, as part of a project funded by the Google News Initiative, The Economist will launch a...
Fortune magazine is raising its cover price, launching a digital paywall and boosting its conference business, reports Jeffrey A. Trachtenberg of The Wall Street Journal. Trachtenberg reports, “Mr. Murray, a former Wall Street Journal...
The Worcester Business Journal in Massachusetts has rolled out a new website that includes a metered paywall. Publisher Peter Stanton writes, “With this new website we are joining the media movement toward metered access...
