OLD Media Moves

WSJ Report with Bartiromo is No. 1 biz show

March 31, 2006

According to a press release put out this morning by NBC, “The Wall Street Journal Report with Maria Bartiromo” is the No. 1 business news show on television, according to statistics from Nielsen.

Maria BartiromoThe press release states that the show is “out ranking over 35 programs on CNN and Fox, among others. According to Nielsen Media Research data, “The Wall Street Journal Report with Maria Bartiromo” ranks #1 of all financial news programs in households, total viewers and all nine key demos (women/men/adults 18-34/18-49/25-54.)”

Later, the release notes, “‘The Wall Street Journal Report with Maria Bartiromo’ is the only financial news program to attract more than 1 million viewers each week. Further, the program reaches the youngest viewership among competitors (median age is 46.6) and has among the highest median income of viewers. Additionally, the broadcast has increased its household viewership nationally by 7% from February 2005 to February 2006 (sweep to sweep.)”

Read the full release here.

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