OLD Media Moves

WSJ releases circulation data that shows growth

October 14, 2009

The Wall Street Journal circulation continues to grow, according to data released Wednesday, rising to 2,024,269 at the end of September from 2,011,999 at the end of the same month a year ago, as filed with the Audit Bureau of Circulations, subject to audit.

The business newspaper attributed the growth to changes it has made in the editorial content, including an expanded news hole, expanded coverage of U.S., political and international news, additional editorial pages, additional WSJ.com global editions, launch of the “News Hub,” the twice-daily newscast broadcast live across The Wall Street Journal Digital Network and new
products, such as the WSJ Mobile Reader application for the Blackberry and iPhone, WSJ., the Journal’s glossy magazine and a redesigned WSJ.com.

The paper also said that its circulation revenue was up 10.1 percent compared to the same time period a year ago.

The Journal’s individually paid circulation, which is important to advertisers, grew by 0.78 percent to 1,437,853. This is the second consecutive period of individually paid growth for the Journal, and an increase of more than 3.2 percent since September 2007.

“Subscribers continue to gravitate to the Journal franchise because of the commitment to quality editorial and the continued expansion of our products and new delivery platforms to reach readers on their terms,” said Todd Larsen, chief operating officer, Dow Jones & Co.’s Consumer Media Group, in a statement.

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