Sportico strikes content deal with Bloomberg

Sports business news site Sportico has struck a deal with Bloomberg News to provide its content to the financial news service’s readers.

Sportico was launched in 2020 by Penske Media Corp., and is led by former Bloomberg News sports business reporter Scott Soshnick.

Soshnick spent 27 years at Bloomberg News and established himself as the one of the nation’s leading and most respected sports business reporters. He was responsible for spearheading Bloomberg’s sports business coverage and co-hosted a “Business of Sports” radio show and self-created podcast.

“Sportico is thrilled to share our unrivaled sports business news, data and analysis with Bloomberg ‘s elite audience, which includes the most sophisticated minds in global finance,” said Soshnick in an email. “It’s a perfect match.”

Last month, Sportico added two editorial staffers as part of its acquisition of The Intercollegiate, which covers college sports

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.