Sportico hires Birnbaum as a reporter
Sports business publication Sportico has hired Justin Birnbaum as a reporter. He has been at Forbes covering the business of sports. He’s profiled billionaire team owners Toto Wolff and Jorge Mas, reported on how big sneaker brands are capitalizing on surging women’s basketball popularity, and edited tentpole lists such as The World’s Highest-Paid Athletes and the sports category of 30 Under 30 North America. Prior […]
Sportico hires The Information’s Germano
Sports business news site Sportico has hired The Information’s Sara German as a reporter. She has been covering the business and future of sports, with a strong focus on women’s sports, since joining The Information slightly more than a year ago. Germano had been the FT’s U.S. sports business correspondent for the past four years. Before the […]
Sportico hires Beltran as deals reporter
Sports business news site Sportico has hired Luisa Beltran as a deals reporter. Beltran worked at Fortune from October 2022 to August 2025 covering Wall Street, private equity and fintech mergers and acquisitions. She also spent nearly three years at Barron’s and nearly decade at PE Hub. She also worked at MarketWatch.com and The Deal. Beltran is […]
Sportico hires Lowry as executive editor
Sports business news site Sportico has hired Tom Lowry as executive editor. “I look forward to elevating Sportico’s deeply reported enterprise coverage while overseeing the site, newsletters, social media and helping with video offerings, podcasts, the TV show (yes, Sportico has a TV show) and global events,” he wrote on LinkedIn. Lowry has been senior vice president […]
Sportico seeks a reporter
Sportico is seeking a reporter to join our newsroom and cover the intersection of sports, finance and culture. This role will focus on the players and personalities that sit at the intersection of sports, business, entertainment and culture. The ideal candidate has experience in sports or business journalism with a proven track record of breaking […]
Sportico seeks a sports deals reporter
Sportico is seeking a Sports Deals Reporter to join our newsroom and cover the billion-dollar intersection of sports and finance. The ideal candidate has spent 5+ years in business journalism with established sourcing and a proven track record of breaking news, covering big stories, and building relationships at the financial institutions that underpin the sports […]
Sportico seeks a reporter
Sportico is seeking a Reporter to join our newsroom and cover the intersection of sports, finance and culture. This role will focus on the players and personalities that sit at the intersection of sports, business, entertainment and culture. The ideal candidate has experience in sports or business journalism with a proven track record of breaking […]
Sportico reporter Jackson departing for comms firm
Sportico reporter Eric Jackson is leaving the sports business publication for a job at public relations firm DKC. He has been covering the intersection of business and sports for the site since 2021. Jackson had been with the Atlanta Business Chronicle since May 2019 covering the intersection of sports and business. He previously worked at the Lake […]
Coffey departs Sportico to freelance
Sportico reporter Brendan Coffey has left the news organization and is now freelancing. He was covering sports finance reporter. Prior to joining Sportico in June 2020, Coffey spent years writing about business, markets and innovative thinkers, during which he called Carl Icahn more times than he can remember, split a bottle of wine with Gordon Getty three […]
Sportico seeks a sports business reporter
Sportico is seeking an exceptional Sports Business Reporter to join our newsroom and cover the intersection of sports, finance and culture. The ideal candidate has experience in sports or business journalism with a proven track record of breaking news, uncovering trends and providing trenchant analysis about the industry. From team valuations to sponsorship deals and […]
