Reuters launches first global brand campaign called “The Source”
Reuters unveiled its first major global brand campaign, “The Source” in the United Kingdom and the United States.
The ads were created by agency VMLY&R. The campaign builds on Reuters 170-year heritage as a news provider.
“With 2,500 journalists in 200 locations around the world, our strength spans markets and geographies, delivering the deep global and local expertise that is uniquely Reuters,” said Alessandra Galloni, Reuters editor-in-chief, in a statement. “‘The Source’ campaign puts that unique value front and center, showcasing what Reuters has been for nearly two centuries: the place for trusted, unbiased news.”
“The Source” campaign utilizes quotation marks in its creative as the universal symbol of reporting directly from the source. The quotation marks are used to frame the truth at the heart of Reuters reporting, letting the story speak for itself.