Boston Herald business reporter Jesse Noyes takes a look at the Maria Bartiromo/Citigroup controversy on Saturday and quotes a Boston University professor who believes that Bartiromo is not the typical business journalist.
Noyes wrote, “If sheâ€™s the face of CNBC she should be held to a higher standard than anybody else,’ said John Carroll, a regular columnist on Greater Bostonâ€™s Beat the Press edition on WGBH-TV and a communications professor at Boston University. ‘Theyâ€™ve created a lower standard for her.'”
Later, Noyes added, “But some media experts questioned whether Bartiromoâ€™s role at CNBC blurs the line between news gathering and public relations.
“Could you imagine Walter Cronkite . . . being embroiled in such a controversy as this,’ said Sasha Norkin, a professor of broadcast journalism at Boston University. ‘(Bartiromo) is a reporter, but really sheâ€™s the face of CNBC and sheâ€™s out there doing PR for them.’
“And while CNBC is getting mired in controversy as the story snowballs, itâ€™s unlikely Bartiromoâ€™s image will be hurt, Carroll said.
“‘I donâ€™t think (Bartiromo is) representative really of business journalism. I think sheâ€™s sort of representative of brand-name business journalism, and there are not many of them,’ he said.”
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