OLD Media Moves

New homepage for The Economist launches

June 9, 2021

Posted by Chris Roush

The Economist has launched a new homepage this week.

More than 40 percent of subscriber visits to its website start with the homepage. A big goal of the redesign is higher subscriber engagement and retention.

“This was a top-priority project for us because we know how important our homepage is to our subscribers as well as registered and anonymous users,” said Deep Bagchee, the chief product officer of The Economist, in an email.

The changes include a redesign that makes it easier to scan the publication’s top stories, and a dedicated world-in-brief module for global affairs. It also has a new module on the most-read stories by subscribers and a new “topic town” at the bottom to aid discovery of the analysis buried deeper within the Economist.

Bagchee said the redesign was a collaborative effort across design, product, editorial, engineering, data and insights, and project management.

The homepage was last redesigned in September 2019.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.