Lucinda Southern of Digiday writes about how The Economist is using its email newsletters to improve subscriber retention. Southern writes, “n recent months, the publisher has changed the daily newsletter to align with the content of...
A new app offering content from the Financial Times, Bloomberg and the Economist for a single monthly payment has been launched. Charlotte Tobitt of the Press Gazette reports, “Mogul News bills itself as offering access...
The Economist is studying whether a new video series can drive subscriptions, reports Lucinda Southern of Digiday. Southern reports, “In September, as part of a project funded by the Google News Initiative, The Economist will launch a...
The Economist is looking for a writer to work at its headquarters in London. The ideal candidate will combine the ability to write informatively, succinctly and wittily with a knowledge of finance. Applicants should send...
The Economist Group announced Wednesday that Lara Boro will become its new chief executive. Boro is currently the CEO of Informa Intelligence. She will take up the Economist position later this year, when Chris...
The Economist is relaunching its bi-monthly lifestyle publication 1843, named for the year The Economist was founded, reports Olivia Atkins of The Drum. Atkins reports, “Every issue will follow a similar format, beginning with...
The Economist has tightened its paywall so readers have access to five articles a month rather than three a week, reports Lucinda Southern of Digiday. Southern writes, “At the end of January, the subscription...
The Economist editor-in-chief Zanny Minton Beddoes responded to a Medium post calling out the magazine’s lack of racial diversity by stating less than 1 percent of its staff is black and that “black people...
Kali Hays of Women’s Wear Daily writes about why luxury companies are placing more ads in business publications. Hays writes, “Presumably, all of this went into the decisions by Gucci and Burberry to recently...
The Economist is trying to become more appealing to a mass audience, writes Ian Burrell of The Drum. Burrell writes, “The Economist newspaper remains its ‘most visible product’ and it was this wish to...
