Categories: OLD Media Moves

McGraw-Hill CEO discusses BusinessWeek

Terry McGraw, the CEO of McGraw-Hill Cos., discussed the performance of BusinessWeek magazine during the company’s second quarter conference call on Tuesday, noting that its ad pages were down 11 percent for the quarter.

McGraw also stated, “The advertising outlook at BusinessWeek is challenging. Ad pages to the issue of July 28th are off 17.3 percent, and that’s according to Publisher’s Information Bureau, PIB. At the same time, BusinessWeek’s circulation is growing and new syndicated studies indicate that our audience is younger and more affluent than in years past.”

The company’s stock is rising today as the earnings were better than analysts expected.Â

A conference call transcript can be found here.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

2 days ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

2 days ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

2 days ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

2 days ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

2 days ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

2 days ago