Terry McGraw, the CEO of McGraw-Hill Cos., discussed the performance of BusinessWeek magazine during the company’s second quarter conference call on Tuesday, noting that its ad pages were down 11 percent for the quarter.
McGraw also stated, “The advertising outlook at BusinessWeek is challenging. Ad pages to the issue of July 28th are off 17.3 percent, and that’s according to Publisher’s Information Bureau, PIB. At the same time, BusinessWeek’s circulation is growing and new syndicated studies indicate that our audience is younger and more affluent than in years past.”
The company’s stock is rising today as the earnings were better than analysts expected.Â
A conference call transcript can be found here.