The Financial Times is considering setting aside a page within the business newspaper for companies whose news otherwise wouldn’t make it into print, according to a story in the Guardian.
Reporters Richard Wray and Stephen Brook wrote, “The announcements would be the corporate equivalent of the ‘tombstone’ adverts in the FT, already widely used by the investment banking world to trumpet successful deals or fundraisings.
“The newspaper, owned by Pearson, is understood to have approached several leading City figures about the concept as it looks to generate more revenue for the financial newspaper, which only recently returned to the black.”
Later, the article noted, “There is growing belief among the management, however, that the FT would be better off distancing itself from the head-long charge into free news by retaining some form of charging.”
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