Scott Flanders, the CEO of Freedom Communications, which owns the Orange County Register and other papers across the country, suggested that business sections add more flair to their coverage.
Flanders was speaking at the annual Society of American Business Editors and Writers conference earlier this week. His comments were posted by Colin Stewart of the Register staff on its Morning Eye blog.
Stewart wrote, “Flanders told a gathering of business editors and writers Tuesday that, to attract readers, business sections should include pieces modeled after the New York Post’s celebrity-focused Page 6.
“‘That means we’re going to have to be more prepared to write about rumor, conjecture and speculation, if we’re going to lure in and be a must-read,’ he said.
“Below are excerpts from his remarks to the annual meeting of the Society of Business Editors and Writers in Anaheim:
• “The audience that business journalism attracts, demographically, is at the highest possible level along all the dimensions – of household income, retail spending, education, you name it. The challenge that we face is that national business news is largely commoditized. … We no longer can rely on the stock tables to draw in a business executive in the morning to see how his portfolio performed. We have to look for something else. …”
OLD Media Moves
Freedom CEO: Spice up biz coverage
May 24, 2007
Posted by Chris Roush
Scott Flanders, the CEO of Freedom Communications, which owns the Orange County Register and other papers across the country, suggested that business sections add more flair to their coverage.
Flanders was speaking at the annual Society of American Business Editors and Writers conference earlier this week. His comments were posted by Colin Stewart of the Register staff on its Morning Eye blog.
“‘That means we’re going to have to be more prepared to write about rumor, conjecture and speculation, if we’re going to lure in and be a must-read,’ he said.
“Below are excerpts from his remarks to the annual meeting of the Society of Business Editors and Writers in Anaheim:
Read more here.
Media News
Kudlow to remain at Fox Business
November 16, 2024
Media News
Wired senior writer Meaker is departing
November 15, 2024
Media News
CNBC’s head of events departing after 28 years
November 15, 2024
Media News
WSJ taps Beaudette to oversee business, finance and economy
November 15, 2024
Media News
NY Times taps Searcey to cover wealth and power
November 15, 2024
Subscribe to TBN
Receive updates about new stories in the industry daily or weekly.