Economist launches U.S. ad campaign

Economist chilies The Economist began an eight-week advertising campaign in the United States on Thursday.

The campaign, itled ‘Dynamic World’, was created by brand consultancy BrandPie and produced in collaboration with Versus, a creative production studio.

The ad will air prior to, and during, the U.S. election and stresses The Economist’s wide range of content, the ways in which its content can be consumed — in print, online and in audio.

“As we ramp up our marketing efforts in the U.S., this activity is an important piece of our digital marketing plans to drive awareness of The Economist brand and increase subscriptions” said Mark Beard, senior vice president, North America at The Economist, in a statement.

The Economist has 1.46 million subscribers, and 57 percent of those are in North America.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.