Business Insider launches sub-Saharan site

Business Insider Business Insider announced Friday that it will launch a sub-Saharan version of its site in conjunction with Ringier Africa Digital Publishing.

The site will debut on Jan. 23.

Business Insider Sub Saharan Africa will be operated by Ringier Africa under its Pulse new media brand. The Pulse brand also publishes Men’s Health across Africa, and Women’s Health in West Africa.

“We’re thrilled to launch our 15th version of Business Insider in Africa – a place of incredible change and growth,” said Business Insider’s Henry Blodget, global editor in chief. “Ringier has a deep understanding of the digital space and is the ideal partner to help us bring to Sub Saharan Africa Business Insider’s unique voice and attitude.”

Business Insider launched a site in Japan earlier this month. It launched in Italy in November.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.