Business Insider launches Japan site

Roddy Salazar of Business Insider writes about its new site for Japan.

Salazar writes, “Readers in Japan will automatically be redirected to the Japanese site.

“BI Japan publishes in Japanese and is headquartered in Tokyo. It is published by Mediagene, a digital media company that has already successfully launched local editions of digiday.jp, lifehacker.jp and gizmodo.jp.

“The Editor-in-Chief of the new site is Koji Yakou the former Editor of IT Media Marketing and its publisher is Hiroto Kobayashi the former Editor-in-Chief of Wired Japan.

“BI Japan is Business Insider’s 14th international edition.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.