Business Insider is most engaged biz news site on Facebook

NewsWhip September 2016 Business Insider was the most engaged business news site on Facebook in September with more than 4.5 million engagements, reports NewsWhip.

A NewsWhip story states, “Business Insider come out on top in terms of overall engagements, with almost 4.5 million engagements on their web-based content that month. Business Insider have a strong following on various social platforms (including messaging app Line, where they have 230,000+ followers), and Facebook seems to be a more important channel for their content than some of their rivals. While not all of their content is strictly business-related (‘12 amazing kitchen gadgets under $65 that will transform your breakfast‘), their audience is generally business-oriented.

“Our data showed that many of their most popular posts on Facebook in September were related to their smartphone coverage, many of which come from their ‘Tech Insider’ vertical.

“Business Insider has grown in the UK this year, as well as other European markets, and is now the number one English language business publisher on Facebook, without counting their efforts to build a distributed presence through their wider lifestyle-focussed Insider brand. Again, this figure doesn’t include engagements on native content such as videos, which have been extremely popular for BI so far this year.

“Next, CNN Money put in a very strong showing, with over 4.1 million engagements for the month. From a social distribution perspective, CNN Money has a fairly wide distribution base, with over 5 million likes on their main Facebook page.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.