Categories: OLD Media Moves

Business Insider and Insider hit an audience record in 2018

Business Insider and Insider combined had their highest-ever audience and engagement numbers in 2018, according to data released by the company.

Insider Inc., the parent company, achieved its largest-ever audience as measured by Comscore with 91 million unique visitors in the U.S. alone.

In addition, Business Insider remained the world’s largest business brand — by a wide margin. It has 75 million unique visitors a month in the U.S. alone.

Other data released by the company for 2018:

Insider Inc.’s newsroom increased by 25% year over year; there are now 273 journalists on staff.
The company generated 10 billion video views. This figure includes only videos of 30 seconds or more.
Business Insider posted about 56,000 stories, and Insider posted about 18,000.
There are 19 Business Insider bureaus worldwide publishing in nine languages.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.