Bloomberg Media and partner to create Latin America/Caribbean business news brand

(PRNewsfoto/Bloomberg Media)

Bloomberg Media announced an agreement Thursday to create a business news brand in Latin America and the Caribbean with another media company.

Launching later in 2021, Bloomberg Línea will include digital products in both Spanish and Portuguese.

It will feature translated Bloomberg content and reporting produced by a team of more than 70 staff from around the regions.

“As a leading global business media company, Bloomberg Media provides a trusted and differentiated multi-platform content offering that reaches decision makers and business leaders across international markets,” said M. Scott Havens, chief growth officer and global head of strategic partnerships, Bloomberg Media, in a statement. “Bloomberg Línea expands our global footprint in Latin America with massive scale, reaching Spanish and Portuguese audiences who are looking for trusted, premium, global business news and solutions-driven journalism rooted in data.”

The partner is Falic Media, a member of the Falic Group of Companies, a conglomerate that includes travel retail/duty-free stores and brand boutiques, news and gift and convenience stores, food and beverage, fashion and beauty brands, consumer product distribution and e-commerce, gas stations, and hotels.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.