OLD Media Moves

Bloomberg corrects story; IR expert impressed

February 7, 2007

Dominic Jones, who writes a blog on the IRWebReport site about issues affecting business news and how it’s disseminating, came away impressed after a Bloomberg reporter corrected a story written from a misleading Nasdaq release.

BloombergJones wrote, “Bloomberg impressed me by how they handled this. I got two emails from [Bloomberg reporter] Edgar Ortega keeping me abreast of their actions.

“Having been a reporter, I can tell you that things like this would really piss me off. Often you get a call from a source who says they have a release coming out soon. They ‘groom’ you on what to expect and you start working on your story. When the release finally comes out, you’re ready while the other reporters are still trying to parse the news. Only problem is the story you have is pushing the source’s preferred slant. Stuff like this gives the public relations profession a bad name with journalists.

“And again, Nasdaq should know better.”

Read more here.

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