Categories: OLD Media Moves

Biz journal to share content with TV station

The Puget Sound Business Journal, the weekly business newspaper in Seattle, has struck a content-sharing agreement with KOMO TV.

A story on the business journal’s website by publisher Gordon Prouty states, “It starts Friday with KOMO TV’s morning newscast. Every weekday morning, news co-anchor Brad Goode will host a ‘Goode 4 Business’ segment that is co-presented by KOMO TV and the Business Journal. Goode will give viewers the top business stories of the morning, with an emphasis on stock reports and local business news provided in part by the Business Journal. ‘Goode 4 Business’ will be telecast in the second half of KOMO TV’s 6 a.m. news hour.

“Goode interviewed me on this morning’s newscast about the new partnership; see the video to the right.

“The Business Journal also will provide leading stories and business headlines for the KOMO TV website, komonews.com/business.

“The partnership will make the Business Journal’s stories more accessible to a wider audience, as well as create revenue opportunities for both KOMO TV and the newspaper. Our flagship product continues to be the weekly newspaper, but the Business Journal is increasingly a multimedia communications company.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.