OLD Media Moves

Biz journal to share content with TV station

April 27, 2012

Posted by Chris Roush

The Puget Sound Business Journal, the weekly business newspaper in Seattle, has struck a content-sharing agreement with KOMO TV.

A story on the business journal’s website by publisher Gordon Prouty states, “It starts Friday with KOMO TV’s morning newscast. Every weekday morning, news co-anchor Brad Goode will host a ‘Goode 4 Business’ segment that is co-presented by KOMO TV and the Business Journal. Goode will give viewers the top business stories of the morning, with an emphasis on stock reports and local business news provided in part by the Business Journal. ‘Goode 4 Business’ will be telecast in the second half of KOMO TV’s 6 a.m. news hour.

“Goode interviewed me on this morning’s newscast about the new partnership; see the video to the right.

“The Business Journal also will provide leading stories and business headlines for the KOMO TV website, komonews.com/business.

“The partnership will make the Business Journal’s stories more accessible to a wider audience, as well as create revenue opportunities for both KOMO TV and the newspaper. Our flagship product continues to be the weekly newspaper, but the Business Journal is increasingly a multimedia communications company.”

Read more here.

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