Categories: OLD Media Moves

Bartiromo drops request to trademark "Money Honey" name

CNBC anchor Maria Bartiromo has dropped her request with the U.S. Patent and Trademark office on her “Money Honey” nickname, reports Richard Wilner of the New York Post.

Wilner writes, “Over the years, Bartiromo was said to have privately bristled at the nickname, feeling it demeaned her work. But publicly, she accepted it.

“In 2007, it became clear she couldn’t outrun it, so she filed to trademark the name on a host of products, including entertainment and educational services, a Web site, personal finance TV show, toy action figures, card games, jigsaw puzzles and toy cash registers.

“Brooklyn-born Bartiromo hired Edward H. Rosenthal, a Manhattan lawyer familiar with celebrity branding to handle the matter — and folks expected the cable star to roll out a host of products.

“But soon after her new seven-figure a year, multi-year deal kicked in last April, she walked away from the marks.”