What’s behind the Business Insider growth strategy
Charlotte Tobitt of Press Gazette writes about the growth plan for Business Insider under new CEO Christian Baesler. Tobitt writes, “He cited Business Insider’s more than ten million Youtube subscribers who like its serialised shows such as Risky Business and So Expensive, 11 million Linkedin followers and more than one million subscribers to flagship newsletter Business Insider Today. ‘That hasn’t […]
Baesler named CEO of Business Insider
Christian Baesler, who has led Business Insider on an interim basis since June, will take on the role as chief executive officer permanently. He replaces Barbara Peng, who departed earlier tis year. Since stepping into the role, he has established a strategic plan to build franchises around journalists who produce exclusive, must-read reporting across platforms, including […]
CalMatters hires Ortiz as tech reporter
CalMatters has hired Katherine Ortiz as a technology reporter. Ortiz was a senior reporter on Business Insider’s West Coast team. For four and a half years, her coverage spanned topics and industries, including chasing breaking news — such as the assassination attempts against President Donald Trump, and major legal actions against companies like Google, Anthropic, and OpenAI […]
NY Public Radio hires Melton, last with Business Insider
Louis C. Hochman, Day-Of Editor at New York Public Radio, sent out the following: I’m excited to announce that Monica Melton is joining the newsroom as our new assistant day-of editor. Monica will be an integral part of the WNYC/Gothamist team that’s at the center of our breaking news operation, and that performs vital editing, […]
Business Insider’s Roof: Ask the right questions
Business Insider editor in chief Jamie Heller interviewed new editor at large Katie Roof about her reporting tactis. Here is an excerpt: Can you share a bit about how you ply your craft and get exclusive news? (Without giving away the store!) The secret to getting scoops is asking good questions. Early in my career, I worked on camera, […]
Business Insider is coming to television
Business Insider is coming to a television near you, reports Mark Stenberg of Adweek. Stenberg writes, “The publisher, which has a massive footprint across YouTube that totals 38 million subscribers across its channels, debuted both a standalone streaming app and a FAST channel on Tuesday. At launch, the FAST channel will only be available on […]
Business Insider’s Roof on focusing on scoops
Business Insider editor at large Katie Roof spoke with TBPN about her work and how she breaks tech news stories. Roof noted that she joined Business Insider this week because editor in chief Jamie Heller is focusing on breaking news and scoops. “It’s gotten a lot more competitive these days,” said Roof. “…There’s a lot of reporters […]
Business Insider bets against aggregation
Andrew Deck of Nieman Lab writes about how Business Insider has changed its strategy from its original aggregation philosophy. Deck writes, “Business Insider says that since Heller joined the organization, the amount of “original content” it publishes has more than doubled. In 2024, the company says, about 40% of its content was scoops, exclusives, and other […]
ProPublica hires Business Insider’s Beckler
ProPublica announced that Hannah Beckler has been hired as a data reporter. She started on July 1. Beckler was most recently a reporter on Business Insider’s enterprise desk, where she was part of a team honored with a George Polk Award for “The True Cost of Data Centers,” a data-driven investigation of the data center […]
Business Insider makes new hires, posts openings
Business Insider editor in chief Jamie Heller sent out the following on Tuesday: We have some exciting personnel updates and openings! Mike Miller joins us part-time for the next few months, primarily working with the Discourse team while also training and mentoring journalists across the newsroom. A beloved, widely admired, and award-winning editor, Mike for decades held senior […]
