Why Business Insider covers marketers and advertisers
Meredith Klein of Meredith and the Media interviewed Business Insider senior media correspondent Lucia Moses about her coverage. Here is an excerpt: Business Insider has gone big on the chief marketing officer audience, from Lara O’Reilly’s CMO Insider newsletter and vodcast to social video, live events, roundtables, and dinners. Why is the CMO such an important audience for […]
Business Insider launching small biz newsletter
Business Insider is launching “Small Business Insider,” a weekly newsletter. The newsletter is written by investing correspondent and small business owner Kathleen Elkins. “Reporting on side hustles for so long made me curious enough to try one myself. After pooling $10,000 with a friend to launch a pickleball paddle company, I’ve learned firsthand that building […]
Examining the traffic drop at Business Insider
Stephanie Korach of Status writes about the traffic decline at Business Insider. Korach writes, “Early in the meeting, Baesler put up a slide displaying Comscore data that painted a bleak picture of Business Insider’s traffic trajectory over the last five years. Since peaking in 2021 with 95 million average monthly unique viewers, Business Insider’s traffic has […]
Two execs out in Business Insider reorganization
Business Insider CEO Christian Baesler sent out the following to the staff on Thursday: Hi everyone, Today, we’re making changes to our Product & Technology team. We’re restructuring and reducing the size of the P&T organization. Everyone who is impacted has already been notified. That means we’re saying goodbye to a number of colleagues today. I’m grateful […]
Business Insider’s O’Reilly on trying new skills
Meredith Klein of Meredith and the Media interviews Lara O’Reilly, chief correspondent and CMO Insider newsletter anchor at Business Insider. Here is an excerpt: You worked for Business Insider in 2014 as a senior advertising editor for three years, and then left for The Wall Street Journal, writing the lauded CMO Today newsletter. Now you are […]
Business Insider seeks chief leadership and management correspondent
Business Insider is seeking a Leadership and Management chief correspondent to write about the people leading people, what they’re getting right, where they’re stumbling, and what our audience can learn from these actions. The Role The ideal candidate has the ambition and authority to be an agenda-setting voice. This writer will have a wide view […]
Business Insider launches read, watch, listen homepage
Business Insider rolled out Wednesday a new homepage that brings written, video, and audio coverage together in one place. Readers can now move between read, watch, and listen modes, making it easier to choose how they want to experience the content. The basic homepage experience is the read mode. The watch version is a .vertically […]
Business Insider hires Cohen as editorial head of video
Business Insider editor in chief Jamie Heller sent out the following: I’m thrilled to share that Warren Cohen is Business Insider’s new Editorial Head of Video. An award-winning journalist and deeply experienced leader, Warren joins Business Insider from the New York Post, where he led and built the video team over the last 11 years. Under Warren’s […]
O’Reilly promoted to chief correspondent at Business Insider
Lara O’Reilly has been promoted to chief correspondent at Business Insider. She is based in London and anchors the CMO Insider newsletter, which comes out weekly on Wednesdays. Before this, O’Reilly was senior correspondent and a media and advertising editor, business. She was a senior correspondent at Digiday and was a freelance executive producer at Yahoo Finance. She covered […]
Business Insider’s Cooper joins NY Times
New York Times executive producer Erica Berenstein sent out the following: I am thrilled to share the news that Havovi Cooper is joining New York Times Opinion as a senior producer of Opinion Video, where she will help shape our enterprise and vertical video journalism. Havovi joins us after seven years at Business Insider, where she was […]
