Meredith Klein of Meredith and the Media interviewed Business Insider senior media correspondent Lucia Moses about her coverage.
Here is an excerpt:
Business Insider has gone big on the chief marketing officer audience, from Lara O’Reilly’s CMO Insider newsletter and vodcast to social video, live events, roundtables, and dinners. Why is the CMO such an important audience for BI right now, and what else can we expect from the franchise and your reporting on the beat?
- We’ve always wanted to do more with our CMO coverage. We have done these lists over the years, the Most Innovative CMOs. But over the years, there have been all of these other splinter lists, like Rising Stars of Brand Marketing, most innovative people working at agencies, and so forth. They drove a ton of interest, and we were always looking for ways to productize it.
- The brands we’re covering are the ones that are driving enormous amounts of spending. The biggest companies in the world are ad-driven. Everybody has an ad strategy, and with streamers going increasingly to paywall, ad-supported, and even free ad-supported tiers, you’re going to see even more places for advertising to drive these huge businesses.
- It’s following the money, and these companies are also, in turn, driving culture. One of the big things I’ve been writing about for the past two years is the intersection of brands and entertainment. They’re making entertainment. In some cases, they are making or backing bona fide entertainment that is indistinguishable from what’s coming out of traditional Hollywood.
Read more here.
