The strategy behind LinkedIn News and its content

Freddy Mayhew of Press Gazette interviewed LinkedIn News editor in chief Daniel Roth about its strategy. Mayhew writes, “Roth, a seasoned business journalist who worked at Forbes, Wired and spent several years at Fortune Magazine before joining LinkedIn, is currently editor-in-chief and vice president of LinkedIn News. “Explaining LinkedIn News’ model, he said: ‘The way I think […]

What a tech reporter felt when he went out on his own

The Media Voices Podcast interviewed tech journalist Casey Newton, who recently left the Verge to publish his newsletter independently. Just a couple of weeks into launching Platformer, Newton has grown the free list to 30,000 subscribers, and has almost 1,000 of those now paying him at least $10 a month. He’s aiming to convert around 10% […]

How The Economist has increased subscriber retention

Lara O’Reilly of Digiday interviewed The Economist president Bob Cohn about how the magazine has increased its subscription retention. O’Reilly writes, “Subscriptions and circulation made up around two-thirds (£204 million ($265 million) of the £326 million ($423 million) The Economist Group generated in revenue in the year to Mar. 31 2020. In recent months, pre-pandemic, the company […]

Why Fast Company lowered its event sponsorship rates

Kayleigh Barber of Digiday writes about why Fast Company lowered the sponsorship rates for its Innovation Festival event. Barber writes, “The strategy for selling the virtual Innovation Festival that took place from Oct. 5 through 9 was to ‘have a larger list of sponsors who are paying a little bit less, and that is exactly what […]

Philly news site, radio station partner to cover local black tech business

Black tech news site The Plug and Pennsylvania’s only independent Black-owned talk radio station WURD Radio have entered into a partnership to cover Philadelphia Black technology news. A story on The Plug states, “The partnership’s content will include a bimonthly segment on WURD Philadelphia listeners will be able to tune into The Plug’s bi-monthly segment on WURD […]

How WSJ’s parent and Big Tech are partners

Sara Fischer of Axios writes about how News Corp., the parent of The Wall Street Journal, has partnership deals with big technology companies. Fischer writes, “News Corp. now has several partnerships with Big Tech firms, including significant paid licensing partnerships with Facebook and Apple News, as well as working partnerships with Amazon, Spotify, Snapchat and Twitter. […]

Tribal Business News launches

Levi Rickert of Tribal Business News writes about its launch and the importance of such coverage. Rickert writes, “Tribal leaders and advisers know the obstacles tribes and their members face when building tribal enterprises: the patchwork of federal laws, bureaucratic red tape, limited access to capital and the fact that most people are unfamiliar with […]

The importance of MACU at the WSJ

Wall Street Journal chief product and technology officer Louis Story writes about the importance of members, audiences, customers and users. Story writes, “The department I run at The Wall Street Journal — Digital Experience & Strategy (DXS) — has made great strides in promoting MACU-focused thinking and bringing out the best in all the disciplines we work […]

Why Bloomberg QuickTake will have long, and short videos

Kayleigh Barber of Digiday interviewed Bloomberg QuickTake general manager Jean Ellen Cowgill about its planned expansion. Barber writes, “Because QuickTake was first launched as a 24/7 news source for Twitter, Cowgill said her team learned about what works on social and for a mobile audience, and what doesn’t. “But now QuickTake will be available on OTT […]

Penske will have 80% stake in joint venture

Variety owner Penske Media Corp. paid about $225 million to control 80 percent of the new ­entity that will also publish Billboard and The Hollywood Reporter, to be known as PMRC, reports Keith Kelly of the New York Post. Kelly reports, “MRC, publisher of The Hollywood Reporter, will retain a roughly 20 percent stake, sources said. “The […]