Bron Maher of Press Gazette writes about how Forbes magazine has diversified its revenue through other businesses such as events.
Maher writes, “The summit, a conference for leading figures in European marketing, is part of the publisher’s strategy of building up niche but influential reader communities. Forbes has separately launched a private members’ club in Madrid, with plans for more around the world.
“As well as its CMO Network, Forbes runs a chief information officer network and a chief executive officer network, plus a suite of verticals built around industries or identities, including health, law, certified public accountants and black and Latino professionals.
“Forbes has dedicated newsletters catering to these communities and also, famously, lists. In addition to the three regional editions of its annual “30 Under 30” young professionals list, the publisher makes or has made lists of, to name a handful, the world’s most entrepreneurial CMOs, the top CIOs, the top CEOs, “Asia’s Heroes of Philanthropy”, the top 200 architects, lawyers and CPAs in America and 42 leading lights in the cannabis industry.”
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