Christiana Sciaudone writes for A Media Operator about the success of British publications in the United States and interviewed Matt Fottrell, the Financial Times president in the United States.
Sciaudone writes, “The Financial Times has had a U.S. presence for decades, going back to 1997. But about six years ago, it really started investing and looking to launch new products with new journalists in the country.
“In fact, owner Nikkei has provided an innovation fund worth millions to try new things specifically in the U.S. first, ‘our thinking being that’s a huge market, it’s really exciting, very competitive, also, it’s so innovative,’ Fottrell said. ‘Our key goal was to try and increase the penetration amongst the U.S. audiences, and actually, particularly, to drive engagement.’
“The UK and the U.S. global pay audiences each represent about 40% of total audience today, with total global paid subscriptions at 2.8 million. The FT has also seen engagement in the States increasing over the past few years. According to a Companies House filing, North American revenue totaled £98 million of overall revenue of £443 million in 2023.”
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