How the FT became a hit with Gen Z
Dominic Ponsford of Press Gazette writes about how the Financial Times has been successful in attracting a younger reader. Ponsford writes, “Slade said the FT has put ‘a lot of time and effort into building our younger audiences’ via something called the ‘Future Audiences Initiative’. “He said: ‘The first thing we did was to make it […]
Examining the traffic drop at Business Insider
Stephanie Korach of Status writes about the traffic decline at Business Insider. Korach writes, “Early in the meeting, Baesler put up a slide displaying Comscore data that painted a bleak picture of Business Insider’s traffic trajectory over the last five years. Since peaking in 2021 with 95 million average monthly unique viewers, Business Insider’s traffic has […]
How Reuters’ dynamic paywall boosts subs, ads
Sara Guaglione of Digiday writes about how the dynamic paywall at Reuters has increased subscriptions and ad revenue. Guaglione writes, “Though Reuters’ subscription offering will reach its two year anniversary in October, the more recent dynamic paywall has been fundamental in growing Reuters’ subscriber base while also protecting its ad revenue business, Andraos said. “‘I think […]
What Rest of World learned from a registration wall
Michael Donohoe, chief product officer at Rest of World, writes about what the international business news site learned after implementing a registration wall. Donohoe writes, “Be careful about looking at the registration count in isolation. “Traffic changes. The share of readers reaching the meter changes. As you adjust the threshold, you change how many people […]
The Economist: Quality over quantity boosts renewals
Focusing on the quality of engagement over driving volume improves subscriber retention at The Economist, reports Alice Brooker at Press Gazette. Brooker writes, “The news magazine brand, which reports a 93% retention rate for its B2B offering in its latest figures, is pursuing quality over quantity in its approach. “It is putting a focus on building subscriber […]
What’s behind the Business Insider growth strategy
Charlotte Tobitt of Press Gazette writes about the growth plan for Business Insider under new CEO Christian Baesler. Tobitt writes, “He cited Business Insider’s more than ten million Youtube subscribers who like its serialised shows such as Risky Business and So Expensive, 11 million Linkedin followers and more than one million subscribers to flagship newsletter Business Insider Today. ‘That hasn’t […]
The strategy at the Ottawa Business Journal
Michael Curran, the publisher of the Ottawa Business Journal, writes about its strategy as it celebrates its 30th anniversary. Curran writes, “It was a strategy to create tighter relationships with OBJ’s exclusive readers, double-down on premium local business journalism (a neverending battle) and launch a subscription program for the first time in a quarter-century. OBJ […]
How a real estate news service is reimagining intself
Christiana Sciaudone of A Media Operator looks at the transformation underway at real estate news service Inman News. Sciaudone writes, “Inman is following a path other B2B media companies have taken in recent years as they seek to become indispensable workflow tools rather than destinations for news alone. Companies including Arizent, which is investing in role-based […]
The WSJ uses algorithms to determine subscription renewal pricing
Hanaa Tameez of Nieman Lab looks at how The Wall Street Journal uses algorithms to reset prices on subscription renewals. Tameez writes, “Last December, one of our readers received a renewal email from The Wall Street Journal. Over the coming year, the email said, she would be charged $76.99 every four weeks for her print […]
How Lapin built the Money News Network
Wyles Daniel of Nylon writes about Nicole Lapin, the founder of the Money News Network, a podcast-first operation. Daniel writes, ” Today, Lapin is the founder of Money News Network, a podcast-first financial media company she built and bootstrapped entirely without outside capital. The network now operates 15 business and finance podcasts that collectively reach millions of listeners each […]
