Charlotte Tobitt of Press Gazette interviewed Wall Street Journal editor in chief Emma Tucker on the publication’s success in growing its digital subscriptions.
Tobitt writes, “Tucker set out a strategy to the newsroom when she arrived in New York three years ago, based around giving audiences the ‘new, distinctive, useful, compelling, relevant journalism’ they needed.
“‘I asked the newsroom to get behind that strategy,’ she told Press Gazette. ‘I also made structural changes to the newsroom to enable it to get behind that strategy. They did, and the results have been incredibly good.
“‘I would never rest on my laurels, and there’s still work to be done, but the strategy is working.
“‘It just goes to show you when a newsroom as, frankly, brilliant as The Wall Street Journal’s gets collectively behind a very clear strategy, you get results.'”
Read more here.
