Crain Communications CEO KC Crain sent the following to the staff on Wednesday:
Team —
What sets Crain apart isn’t just the quality of our journalism or the strength of our brands. It’s our people and the relationships you build that make our work possible.
It comes down to trust. The sources who take our calls, the clients who partner with us and the communities who rely on us to make decisions. Those relationships are built over time, and they’re our greatest competitive advantage. That trust shows up in different ways across the company.
In our client relationships, it’s the shift from transactional selling to true partnerships that helps marketers navigate complex challenges and build programs that fully leverage the strength of our audiences, journalism and events. In editorial, it’s the access we earn and the role we play in connecting and informing the communities we serve.
As our teams continue to evolve with a sharper focus on audience needs, closer alignment with product and stronger integration with events, we’re improving how we deliver value across those relationships.
We grow by staying close to our audience and clients, understanding what matters and delivering value consistently.
Each of us plays a role in that. Find opportunities to get in front of the people who matter to our business. Those connections drive everything we do.
KC
