Bloomberg Media is using “synthetic characters” to test products

Bloomberg Media is using artificial intelligence to create “synthetic characters” that it can test products and marketing messages on, reports Dominic Ponsford of Press Gazette. Ponsford reports, “Bloomberg Media has added more than 100,000 subscribers over the last year and is nearing 700,000 paying readers and viewers for its consumer media business (as distinct from […]
Fortune’s Del Rey departs to start The Aisle

Fortune tech correspondent Jason Del Rey has left to start The Aisle, which plans to cover artificial intelligence in commerce. “It’ll feature weekly in-depth original reporting and exclusive interviews,” he wrote on LinkedIn. “It’ll also publish scoops and breaking analysis when news demands it.” He has been with Fortune since January 2024. Del Rey previously spent […]
What’s driving AI coverage for Fields of The Verge

Meredith Klein of Meredith and the Media interviewed artificial intelligence reporter Hayden Field of The Verge about her job. Here is an excerpt: You joined The Verge a few months ago to cover AI. What’s driving your coverage? The AI industry’s societal implications, the power dynamics, regulatory questions, and who’s driving the tech’s development forward, whether large companies, […]
Forbes has launched an AI-dynamic paywall

Forbes has launched an artificial intelligence-powered dynamic paywall as it looks to make subscriptions a larger slice of its revenue pie, reports Jessica Davies of Digiday. Davies writes, “The publisher began rolling out the dynamic paywall to 20 percent of its audience on Oct. 17, and launched it today (Nov. 14) to the entire Forbes audience. […]
Wired hires features editor, AI reporter

Wired executive editor Brian Barrett sent out the following to the staff: Hi all, I’m delighted to announce that Alana Hope Levinson will be joining us as a features editor, and Maxwell Zeff as a senior writer covering AI. Alana has had a storied career as both a writer and editor of longform journalism; her […]
Transformer seeks an AI policy reporter

Transformer is hiring a senior policy reporter to help us grow into the world’s leading publication for AI decision-makers. We’re looking for an all-star reporter to cover the full spectrum of US frontier AI policy and politics, including the White House, Congress, key states, and industry efforts to shape legislation. You’ll break news and help readers […]
About 60% of Reuters newsroom uses AI

About 60% of Reuters’ newsroom is using artificial intelligence, reports Sara Guaglione of Digiday. Guaglione reports, “About 60% of Reuters’ newsroom is using AI, according to Lang. The most ‘proficient’ AI users – which make up about 50 to 100 people, out of Reuters’ 2,500 journalists – are using AI to ‘vibe code’ and help with investigative […]
Reuters adds three newsletters

Reuters has launched three new newsletters—”Reuters Artificial Intelligencer,” “The Reuters Beacon” and “The Week in Breakingviews.” “Reuters Artificial Intelligencer” will be published every Wednesday and will be helmed by San Francisco-based technology correspondent Krystal Hu and a team of technology reporters. Hu brings an extensive track record of exclusive reporting and insights across venture capital, […]
How Forbes is using ChatGPT to create audience cohorts

Tim Peterson of Digiday examines how Forbes is using ChatGPT to create analyze the people coming to its site from AI platforms. Peterson writes, ” Forbes is able to use the information provided by Semrush and Similarweb to create audience cohorts from the people coming to its site from AI platforms. “‘We create cohorts, meaning we understand […]
FT’s AI paywall drives conversions, identifies who will stay

The Financial Times is building an AI that doesn’t just know who will pay — it’s learning who will stay, reports Seb Joseph of Digiday. Joseph writes, “Since the paywall launched in January, the Financial Times has seen conversion rates jump 290% and lifetime value rise between 7% and 10% among the audience segments exposed to the […]