Bloomberg Media is using artificial intelligence to create “synthetic characters” that it can test products and marketing messages on, reports Dominic Ponsford of Press Gazette.
Ponsford reports, “Bloomberg Media has added more than 100,000 subscribers over the last year and is nearing 700,000 paying readers and viewers for its consumer media business (as distinct from Bloomberg Terminal).
“Beizer told Press Gazette that, in common with other publishers, Bloomberg has seen a fall off in Google search traffic since the rollout of AI summaries.
“She said: ‘I think the scale era for premium journalism has been over for a long time.
“‘We’ve been saying to ourselves, maybe that traffic we were getting before wasn’t real.
“‘These weren’t real audience connections. It was a great way to meet people, but it wasn’t a way to really drive a durable business like we’re seeing with subscriptions.'”
Read more here.
