
Fortune tech correspondent Jason Del Rey has left to start The Aisle, which plans to cover artificial intelligence in commerce.
“It’ll feature weekly in-depth original reporting and exclusive interviews,” he wrote on LinkedIn. “It’ll also publish scoops and breaking analysis when news demands it.”
He has been with Fortune since January 2024.
Del Rey previously spent nine years as a senior correspondent reporting on Amazon, Walmart and e-commerce at Recode, Vox Media’s tech and business publication.
He also worked for Inc. magazine and Advertising Age. He is the author of “Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets.”