Michael Burgi of Digiday writes about news startup Payload, which is covering the aerospace industry.
Burgi writes, “That was the thinking behind the launch of Payload, a digital newsletter covering the burgeoning space industry that has already expanded into webinars and podcasts, and plans to get into events. Payload appears to be a scrappy upstart: The free newsletter started off with 10,000 subscribers, with the goal of eventually reaching 25,000 professionals in the space industry.
“Payload was launched a year ago by co-founders Ari Lewis (a former journalist) and Mo Islam (the self-described space guy), who said they see a white space in the aerospace journalism industry that they can fill because their company is all-digital and can move and adapt more nimbly than their competition, which includes such titles as Space News and Via Satellite.”
Read more here.
