Examining the success of a business newsletter
Taayoo Murray writes for Editor and Publisher about the “Georgianomics” business newsletter launched by the Atlanta Journal-Constitution earlier this year. Murray writes, “Rather than creating an entirely new reporting operation, the newsletter provides another entry point to journalism the newspaper already produces. The goal is to develop reading habits that eventually translate into paid subscriptions. […]
Forbes launches “The Billie” newsletter
Forbes launched “The Billie” on Monday, a new newsletter that aims to turn its signature billionaires coverage into a destination for readers. Born out of an internal Forbes hackathon, “The Billie” brings together editorial and product teams to unlock value from the company’s proprietary wealth data and decades of reporting. The newsletter will go beyond […]
Inc. launches packaged goods newsletter
Meredith Klein of Meredith and the Media interviewed Jennifer Conrad, senior writer at Inc. and one of the writers for Packaged Goods, about the launch of the newsletter. Here is an excerpt: What are you seeing in the CPG industry — or gaps in existing media coverage — that signaled this was the right moment to launch a dedicated […]
What’s behind the Dow Jones newsletter strategy
Mark DeCambre, editor in chief of Marketwatch.com, talks about its “Need to Know” newsletter, which he authors as part of an explanation behind the broader Dow Jones newsletter strategy. “When you think about all the floor of news and financial information that is flowing through recently, the midterm elections or markets gyrating or concerns about […]
Former CoinDesk reporter Nijkerk starts Substack
CoinDesk reporter Margaux Nijkerk has left the cryptocurrency news site and started a Substack newsletter. “The Cryptaux Edge” is a daily brief on tokenization, digital assets, AI and financial technology, written and catered for family offices. Nijkerk spent years at CoinDesk as the outlet’s in-house Ethereum expert and reporter, where she covered blockchain protocols and decentralized finance, […]
Business Insider launching an AI legal newsletter
Business Insider plans to launch a weekly newsletter covering artificial intelligence and the legal industry. It will publish on Mondays. “AI is forcing a reckoning over how legal work gets done and what it costs.,” said Business Insider correspondent Melia Robinson, who will write the newsletter, on LinkedIn. “Some see a chance to make law […]
Reuters taps MacMillan as lead writer, host for Reuters Daily Briefing
Longtime Reuters journalist Robert MacMillan has been named the lead writer and host of the Reuters Daily Briefing newsletter. The Briefing is central to Reuters’ strategy of showcasing the breadth of Reuters and introducing readers to stories that they may have missed. He most recently was weekend editor, writing the Weekend Briefing. Before that, he ran the […]
MarketWatch.com seeks a newsletter writer/editor
MarketWatch provides real-time business news, analysis and stock market data to the general public. Providing insight into what the news of the moment means for your money, empowering you to take control of financial decisions. About The Role: The Newsletter Writer/Editor write, edit and help produce newsletters across MarketWatch’s growing portfolio, including flagship products such […]
Cannabis newsletter starts charging memberships
Jeremy Berke, who left Business Insider in late 2022 to start the cannabis newsletter “Cultivated Daily,” is now selling a membership. The price is $12.50 per month or $100 per year. Berke said he would like to use the money to add more journalists. “We will continue our free, ad-supported daily newsletter and subscribers will get […]
Business Insider launching first subscriber-only newsletter
Business Insider is planning to launch VC Insider, its first subscriber-only newsletter. It will be released on Tuesday and written by Ben Bergman and Katie Roof. The newsletter plans to cover deals, conversations and power shifts shaping venture capital. Bergman is a senior correspondent at Business Insider, where he covers the tech industry with a focus on venture capital […]
