The Ottawa Business Journal has launched a new website that highlights a business model change, shifting toward a membership model based on premium content.
Though a majority of the content will remain free, premium content will live behind a paywall, which will require a C$9 membership fee.
Those who purchase the membership become OBJ Insiders, with perks that include the printed quarterly newsmagazine, the Book of Lists and Ottawa Business Growth Survey delivered by mail.
“OBJ spends many hundreds of thousands of dollars on local journalism,” writes publisher Michael Curran. “At a time when most local media outlets are cutting resources, OBJ stands as a strong and resilient independent media voice. To remain economically sustainable, OBJ needs direct support from readers.”
Read more here.
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