Media News

How Shontell is moving the Fortune brand forward

June 24, 2024

Posted by Chris Roush

Alyson Shontell

Tiffany Chang of NYU’s Journalism Crossroads spoke with Fortune editor in chief Alyson Shontell about her job and why she took it.

Here is an excerpt:

It is so different running a media company now, more so than it ever has been before. Starting at Business Insider on the business side helped me become a better editor: just understanding how the media industry is changing, how the business model for media is changing, how to build a sustainable newsroom, and how to create journalism that stands the test of time.

Working at Business Insider was really about building a brand from nothing. It’s the total opposite now, where pretty much everyone in the business world knows Fortune. It’s an incredibly powerful brand, and I continue to be stunned by the power behind it. Moving forward, the question has been how to preserve that.

At the same time, how do we also bring more people along with it? The future Millennial and Gen Z leaders don’t all know Fortune, and they certainly might not think of it as a must-read. That’s something that I’m always thinking: What makes Fortune all that great? What has made it the brand that it is today — and then how do we build on top of that to make sure it’s around for the next 100 years?

Read more here.

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