Meredith Klein of Meredith & the Media interviewed Anne D’Innocenzio, the national retail reporter for the Associated Press, about her job.
Here is an excerpt:
- As a national retail writer for the Associated Press, you closely follow Walmart, Target, and other major retailers on how they’re overhauling their businesses in a dramatically shifting landscape—economically and politically. You also closely follow consumer behavior. Can you give us some examples of the stories you’re writing?
- I consider myself a consumer economy reporter. I’m closely following consumers who’ve remained resilient, but growing more cautious amid new challenges. I’m also part of a team in Business News that covers the tariffs’ impact on businesses and consumers. That’s really shaping our coverage.
- I just did a story about how some companies, particularly small businesses from toy companies to an online company that sells innovative kitchen gadgets, have had to put a pause on innovation because they’re focusing on day-to-day tariff responsibilities.
- Also, I’m following companies pulling back on DEI. Earlier this spring, I reported and wrote a story about how Black-owned brands are navigating a post-DEI world and how they are adapting their businesses.
- Do you cover smaller, lesser-known retailers as well?
- Yes, we have a small business columnist, but I always like to talk to small businesses and include them in my stories. They tend to be more open to discussing their challenges than publicly traded companies. So I cover big and small companies.
Read more here.
