Why Business Insider covers marketers and advertisers
Meredith Klein of Meredith and the Media interviewed Business Insider senior media correspondent Lucia Moses about her coverage. Here is an excerpt: Business Insider has gone big on the chief marketing officer audience, from Lara O’Reilly’s CMO Insider newsletter and vodcast to social video, live events, roundtables, and dinners. Why is the CMO such an important audience for […]
How Semafor’s Tani covers the media world
Meredith Klein of Meredith and the Media interviewed Semafor media editor Max Tani about his job. Here is an excerpt: As media editor, you cover a broad yet deep swath, from business to politics, ranging from major news organizations and media executives to the creators, podcasts, and personalities shaping the industry. Can you share more on your beat? […]
How Pollock views the NY Times biz coverage
Mike Abrams of The New York Times interviewed outgoing business editor Ellen Pollock about her job and business journalism. Here is an excerpt: Some business leaders and readers see Times business coverage as adversarial to companies, C.E.O.s, capitalism, Big Tech and A.I. You’re tough-nosed about coverage, but do you see it as hostile? I absolutely don’t see it […]
Business Insider’s O’Reilly on trying new skills
Meredith Klein of Meredith and the Media interviews Lara O’Reilly, chief correspondent and CMO Insider newsletter anchor at Business Insider. Here is an excerpt: You worked for Business Insider in 2014 as a senior advertising editor for three years, and then left for The Wall Street Journal, writing the lauded CMO Today newsletter. Now you are […]
What’s working for Bloomberg Media CEO Saltser
Alice Booker of Press Gazette interviewed Bloomberg Media CEO Karen Saltser about her job. Here is an excerpt: How are things going right now, what’s working? Our business is growing, and so is audience consumption. That growth is being driven by a few things that are at the heart of Bloomberg in every market globally: trust, the urgency […]
How NY Times reporter Holman prepares for CEO interviews
Demetries Morrow interviewed New York Times business reporter Jordyn Holman about her preparation in interviewing CEOs for her Corner Office column. Here is an excerpt: How do you prepare yourself mentally when walking into a room to conduct these interviews? The preparation for the interviews is what calms me down. I list out questions and categorize them into […]
How Oliver Darcy built a media business
Andrew Murfett, editor at large at LinkedIn, interviewed Status founder Oliver Darcy about how he built his company and what he thinks about media industry coverage. Here is an excerpt: It’s almost two years to the day since I first called you as you founded Status. What would you tell yourself if you could go back in […]
How to cover the prediction markets
Daniel Munoz, a business reporter at The Bergen Record in New Jersey, talked about how he covers prediction markets. Here is an excerpt: Q: What surprised you the most as you dug into the topic? A: Legally speaking, prediction markets are not considered gambling, even if the activities closely mirror gambling. Rather, they’re considered “exchanges,” […]
How Fortune thinks about its most powerful women coverage
Meredith Klein of Meredith and the Media interviewed Fortune’s Ellie Austin, editorial director of Most Powerful Women and anchor of Fortune Daily. Here is an excerpt: As editorial director of Fortune’s Most Powerful Women franchise, you lead the editorial direction of the annual MPW Summit. You also host the event and conduct many of its […]
How The Ankler tries to stay ahead of the competition
Meredith Klein of Meredith and the Media interviewed Richard Rushfield, founder and columnist at The Ankler, about the entertainment industry publication and how it distinguishes itself. Here is an excerpt: The Ankler has hundreds of thousands of subscribers. What was the reception back in 2017, and how did you, CEO and editor-in-chief Janice Min, and the […]
