Christiana Sciaudone of A Media Operator writes about Business Insider’s pivot away from search engine optimization, or SEO.
Sciaudone writes, “Business Insider is facing a difficult situation, like so many other publishers. In January 2021, visits to Business Insider hit 188.5 million, the highest from 2020 to 2025, according to data compiled by Similarweb, a data intelligence platform. In September, it reached 64.4 million, the lowest for that time period.
“Revenue is similarly tracking lower for 2025, people familiar told AMO.
“And despite rounds of layoffs and an attempted pivot away from SEO-driven content, it’s still not profitable, two people familiar with the company confirmed to AMO. The company is projected to generate some $120 million in revenue this year, down 25% from 2024, the people said.”
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